Is nothing sacred?
Every year around this time the Red Sox equipment truck leaves Fenway Park and heads to Fort Myers, Florida. Typically, camera crews from all four news channels are there to get a shot at the truck driving away. And typically, there are Red Sox fans standing around Fenway Park to watch the symbolic start to the baseball season.
Well, the Red Sox, an organization known to squeeze dollar bills out of rocks, found a way to profit off of this yearly ritual.
Accoring to an official Red Sox press release:
"The 2011 Spring Training Truck Day presented by JetBlue Airways is scheduled for Tuesday, February 8. The Red Sox equipment truck will depart Fenway Park for the 1,480-mile trip to the club's Spring Training home in Fort Myers, Florida on Tuesday at approximately noon.
The equipment truck, which will depart from Fenway Park on Van Ness Street - adjacent to Gate D, will be led in procession by a flat-bed truck carrying Wally the Green Monster and Fenway Ambassadors who will be tossing soft Red Sox baseballs and JetBlue giveaways to fans.
All media outlets are welcome to cover the departure of the equipment truck and go live from Van Ness Street."
I can understand selling the naming rights to the premium level and pavillion level at Fenway Park. I can understand putting advertising on the Green Monster and center field walls. But havent the Red Sox gone just a little too far this time?
Whats next? Are the Red Sox going to sell the naming rights to Opening Day? Uh oh, I may have just given them anothe idea.
