From CBSBoston:
The organization said on its website that it managed to sneak a subliminal message into the brick it purchased. The brick reads “Lead Our Bo Sox To Early Runs! Late Inning Blasts! Easy Routs! A Trophy In Our Name! The acronym is “LOBSTER LIBERATION."Putting a Lobster Liberation brick inside Fenway Park? Cmon. That is the height of douchebaggery and isnt going to get their message across. Their marketing department is just a bunch of dickheads.
People in New England have been eating lobsters for hundreds of years. Now a bunch of stuck up, fucktards think its their business to tell the people of New England to "liberate lobsters?"
Seriously. They are just being assholes. There is a way to get your message out there without pissing people off. These pricks know that and they choose to piss people off. Anyone going to a Red Sox game, please do me a favor. Buy a lobster roll, eat it, then puke it up on this brick and send me a picture. Ill post it and you will be my hero.
And they had to use a hidden message? Friggin losers. If they had the hookup like me, they wouldnt have to use a hidden message. Here's my brick:



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