The goal in creating the logo was to extend the Celtics brand with a symbol reflecting the rich tradition of the organization throughout its history, yet versatile enough to work across various formats and products.
The new mark was inspired by the team’s past logos and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang.
The logo reproduces well at one or two-color and can be displayed with or without a border on the outer ring. To make the logo even more versatile, Lucky’s finer details were slightly modified, allowing for better visibility when produced at a smaller scale. The logo can also be displayed without the curved Future Bold typeface, resulting in a simplistic yet bold Celtics mark.
Yea, it's a slow sports day.